A Standing Ovation on the
Avenue of the Arts
The Avenue of the Arts, a section of South Broad Street and home to many prominent theaters and cultural venues, was part of a plan to develop the historically-significant corridor into a premier cultural and entertainment destination. In 2004, the Avenue of the Arts was still lacking an essential facet: housing. Dranoff saw an opportunity to be the first developer to tackle residential development along the Avenue. Symphony House was the first ever ground up high-rise condominium on the Avenue of the Arts and brought new residents, retail, parking and a theater to the Avenue. Dranoff followed this success with 777 South Broad — a 146-unit luxury apartment building — and Southstar Lofts — an 85-unit luxury apartment building. Next up are two signature properties planned across from the Kimmel Center which will further cement this neighborhood as the premier live, work, and play destination in Center City.